Twitch is changing its ad-based creator remuneration system: If you are part of the Partner Program, Twitch plans to change how it makes money from your content. Bloomberg said that anonymous sources familiar with the plan said that the changes are still being discussed. One of those changes is giving the best streamers money if they play more ads during their live streams.
The Ad Incentives Program was already in place when Twitch started in February. It guarantees a certain amount of ad revenue to a small group of Affiliate and Partner-level streamers based on how many ads they run per hour and how many hours they stream. People who run more ads make more money each month.
Twitch is changing its ad-based creator remuneration system
Another change Twitch wants to make is to cut streamers’ revenue share from 70% to 50%. Partnered streamers now get 70% of the money from their subscribers, which is between $3.50 and $5 per 1,000 people, depending on where they live.
The thought of losing 20% of that money is already causing a stir. Star streamers like Pokimane and Ninja could leave Twitch because the company is cutting back on the amount of money they make. This could cause them to go to the platform and start streaming somewhere else.
This is the last change Twitch might make. After that, they might remove the exclusivity clause. Some people in Twitch’s Partner Program can not stream on other platforms. Such as YouTube Gaming or Facebook Gaming, at the moment.
That’s not true, though. When the exclusivity clause is removed. They’ll be able to make money on those other sites as much as they do on Twitch. These changes could be implemented this summer, or they could be scrapped.