Krafton collaborates along with Badshah and Raftaar to sing the PUBG New State’s official anthems.
- Krafton collaborates with famous Indian singers to make an exclusive music video.
- The game will soon feature the latest Badshah party song.
- The unique song composed by Raftaar will spotlight the game’s latest features.
Krafton has announced the signing of a new partnership together with Sony Music India to bring exclusive content for the game PUBG: New State.
The game is expected to include the latest track from Badshah’s party called ‘Bad Boy x Bad Girl’ featuring Nikita Gandhi as part of a sponsorship agreement.
Following that, Krafton will collaborate with Indian rapper Raftaar to create an exclusive track dedicated to the game.
The company has revealed an exciting dance competition. Also, announced the debut of a web series and other exclusive collaborations with Indian creators and influencers to bring their message to millions of gamers in India.
In addition, Krafton hosts a current dance contest that will see 5,000USD worth of Google Play Store Gift Cards distributed to the lucky winners.
Anyone who wants to show off their dancing abilities should upload a photo from the New State dance using the PUBG: New State filter on Instagram using the hashtags #NewStateStyle as well as #PUBGNewState.
The only song composed by Raftaar will spotlight the game’s latest features. Krafton is also collaborating with content creators and influencers like Viraj Ghelani and Focus.
“PUBG: New State- Web series
In addition to the music, PUBG: New State has the right to its own Web series called New State Chronicles.
The trilogy will showcase influential and famous personalities like Awez Darbar Kaneez Surka, Kubbra, Mortal, Mr. Faizu, Raftaar, Rannvijay Singha, Rohan, Scout, The Great Khali, The Great Khali, and The Sound Blaze.
However, the series will air in December, but an exact release date has not yet been announced.
The track is from Badshah, featuring performer Nikita Gandhi, and is set to be featured as a sponsor for content such as streaming and videos for promotion.
Krafton’s BGMI has already ruled in the minds of the Indian gaming community. Hence, Krafton is hoping that the battle royale game can also build a large gamer base.
This will help clarify the game’s strategy for Krafton. However, how effective will it be? That’s tough to answer.