More Ads in Pokemon GO Would Be a Serious Mistake: Five years from its launch, Pokemon GO serves a community of players exceeding 100 million.
Niantic constantly introduces new Pokemon into the game, mainly from more recent regions, such as Pokemon Sword and Shield‘s Galar. In return, players have brought in an estimated $5 billion revenues Niantic.
The game’s relationship with fans is proving to be stable due to these numbers; Niantic isn’t immune to criticism.
Pokemon Go fans frequently protest against Niantic’s management of the game for various reasons. From long-running bugs that require fixing to the mediocre rewards offered for Pokemon Go‘s Events and Research Breakthroughs.
This complicated connection is the reason it’s alarming to learn about the possibility. That Pokémon GO may be getting new in-game ads very soon.
As per reports from the Pokemon Game data mining group PokeMiners the newly released set of resources coming to Pokemon Go contains a variety of placeholders for Google Ads of varying sizes.
Although Niantic hasn’t explicitly stated that it’s planning to add traditional advertisements in Pokemon Go, it suggests that Niantic is thinking about it in its plan.
The overwhelming adverse reaction to the ads makes it evident that placing advertisements within Pokemon Go may be a huge mistake. And could turn away players who have been a part of the game for many years.
Pokemon GO’s Advertisements and Revenue
Pokemon does technically contain several forms of advertisement in it. For example, some PokeStops sponsored by companies and players may see pink balloons that have giveaways and ads from companies. Who supports Pokemon GO.
These advertisements aren’t too bad, but users can swipe away from them quickly and earn items just by watching them.
Pokemon Go also offers promotional cosmetics such as bags and shirts for players’ avatars.
However, those who don’t like these advertisements can keep them off and do not even know they exist.
The pop-ups and banner ads in Pokemon Go will be completely different from these types of advertisements.
The whole Pokemon experience built on integrating reality with its Pokemon world, and ads lining the screen could break the sense of immersion.
It is also common for time to be important when playing Pokémon GO when a player is engaged in the Shiny Pokemon hunt during an event.
Like a Community Day or a Spotlight Hour doesn’t want to be wasting time with unskippable advertisements on video.
More Ads in Pokemon GO Would Be a Serious Mistake
This may be one of the ways to go for the Pokemon Go game, and If that’s indeed the scenario, then the gamers will have a protest against Niantic at some point shortly.
Niantic’s revenue earned from this game has grown over the last few years, making possible Google Ads in Pokemon Go incredibly complicated.
The game 2020 was its highest-profit year ever, and Pokemon Go earned nearly 1 billion dollars for Niantic.
Suppose the Google ads make it to Pokemon Go. Despite all the money it has earned through its established sponsorships and microtransactions via PokeCoins, a form of currency.
In that case, it shouldn’t be shocking to observe Pokemon. The game players quit their games in large numbers.
For many users, Niantic has a reputation for not listening to the opinions of its community.
Refusing to acknowledge the criticisms against the ad’s placeholders will only cement this reputation, possibly alienating certain players for life.
Niantic Needs to Act Cautiously
There’s a lot of the possibility that Niantic will abandon its plans to use Google Ads. If there are no actual plans to launch new ads at all.
Also, the determined data may be just placeholder data that will never be used in any way. However, Niantic could be thinking that advertising banners in Pokémon GO are worrying.
If Niantic offers bonus items and PokeCoins for Pokemon Go players who engage with advertisements with a giant hand, then they usually do.
It’s tough to convince players to buy another level of the advertisement within the game.
In contrast, ads that can slow down the game’s experience could be the final nail for many players.
Pokemon Go was available to Android as well as iOS devices.