343 swiftly altered Halo Infinite’s Juneteenth insignia: Despite how much experience developer 343 Industries has with crafting cosmetics and things for Halo Infinite, their newest blunder seems terrible. The name of a logo created to commemorate the Juneteenth celebration poorly chosen.
Smissmas, a Reddit member, was one of the first to notice it. And he expressed his alarm in a forum discussion. “Bonobo” the name give to the logo, which displays birds soaring over red, black, and green streaks.
You can understand why there was outrage from fans when the Juneteenth symbol named after a kind of monkey.
The logo swiftly renamed “freedom,” a better and more fitting term by any standard. John Junyszek, Halo Infinite‘s senior community manager, went to Twitter to clarify why the original name handed out.
343 swiftly altered Halo Infinite’s Juneteenth insignia
“While the original name relates to an internal tool set,” Junyszek said, “it was not meant to attributed to this information, and we realize the damage it may have caused.”
“The palette had a false name. Therefore we changed it right away with an update.” The revised name will be visible to all who log in to Infinite right now.
Whatever the case, this is still a horrible look for 343. Someone is clearly in danger, and the name should have discovered at multiple places down the way. But instead, Bonnie Ross, the studio’s founder, and CEO, took to Twitter to apologize from the top.
“We are a studio and brand dedicated to diversity, where everyone welcomed and encouraged in being their authentic selves,” Ross said. “On behalf of 343, I regret turning a joyous occasion into a painful one.”
The logo has a new name, and the studio has apologized, but the harm has already done. That internal toolset should also renamed anything less possibly harmful should suffice.